Initiatives need to be tied to users and other organisations because an organisation
cannot meet its goals unless its employees are working to make the initiative happen
and other organisations (and their users) are supporting the effort of the initiative.
When initiatives are tied to users and other organisations, they are said to be
aligned to them. It is the employees in an organisation that make initiatives succeed.
When their performance goals are the same as their organisation's initiatives, and
when they meet their performance goals, the organisation's initiatives succeed.